A Concept note is designed to allow you to demonstrate an Essay

A Concept note is designed to allow you to demonstrate an understanding of the concepts that are dealt with during the delivery of the module - Essay Example Positivism emerged due to the rejection of the metaphysics concepts for example, god. Sociologists then found it difficult to explain concepts and neither could they prove and test these ideas; therefore, they saw the need of looking for alternative ideas. Moreover, they felt that social science should be as objective and verifiable like other subjects; thus, they came up with positivism as an alternative to metaphysics (Anderson, 2004; p. 142). Therefore, positivism was applied to describe social phenomenon, but did not dig deep into what was unlikely be known or those phenomena that were considered to be beyond the scope of social science. The positivists concluded that research work could be analyzed and concluded only from what is observable. Therefore, according to positivism, what could be seen and measured from the subject matter under study. Notably, positivism can find its application in research marketing in that some phenomena of marketing can only be measured and analyzed through observation (Browne, 2006; p. 400). For instance, observation is sometimes vital in measuring the trend in some market activity from which conclusions can be made on the best marketing practices to be incorporated to increase such marketing activities. On the other hand, Interpretivism emerged because scientists felt that human being were never puppets to respond to stimuli in certain defined or prescribed manner. The defined human beings as purposeful and active: thus, they were expected to react to stimuli in differently depending on their means of interaction and interpretation (Belk, 2006; p. 157). Moreover, they define human beings as objects having power and intent interpret actions; therefore, they were capable to construct actions taking place within their surroundings as opposed to being mere spectators to the events taking place about them (Browne, 2006; p. 400). The interpretivists stressed on the thinking, behaviors, and intentions of human beings