L.L. Bean Essay -- essays research papers

L.L. bonce started from fashioning a hundred pair of boots, to becoming one of America largest ship order retailer of high quality outdoor goods and apparel for men, women and children. Leon Leonwood bean founded L.L. Bean in 1912 the guild headquarters is in Freeport, Maine. Leon Leonwood Bean founded his calling on a belief in honesty, commitment to quality, node merriment and a passion for the outdoors. Leon Leonwood Bean was an avid outdoorsman that decided that he could emend on the typical hunting boots. He had a local cobbler stitch a pair of waterproof shoe coat to strap tops. Then he field-tested them himself to see first hand if they was any good. In 1912 he sold nose offerdy pairs of the boots and attached a tag guaranteeing 100% gladness. Within a matter of weeks, the shoes began coming back. Ninety pairs were returned, the rubber bottoms separated from the tops (L.L.Bean.com). Leon Leonwood Bean make good on his cartel of 100% satisfaction guaranteed by r eplacing all boots that was returned and established a business with his customers that is still going strong now. That value lives on today at L.L.Bean. They still measure success by the customers satisfaction and the guarantee upon which the company was founded that saysOur products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any snip if it proves early(a)wise. We give replace it, refund your purchase price or doctrine your credit card. We do not want you to take over anything from L.L. Bean that is not completely satisfactory (L.L.Bean.com).L.L.Bean 3L.L.Bean doesnt just say this, alone real lives by it. My dad had a pair of the Maine hunting boots for years. He told me one day that the boots started leaking at the seams and I told him to send them back to L.L.Bean with a note telling them what was wrong and that you would like a in the buff pair. In about three weeks from sending them back he got a new pair of the Maine hu nting boots in the weapons with no questions asked. So L.L.Bean really does live by the 100% satisfaction guarantee even if you have the stuff for years before you become dissatisfied with it. How many retail store get out give its customers 100% satisfaction guarantee no questions asked? I cant think of one other company in the outdoors goods and clothing business that will do that.L.L. Bean started with one store in Freepo... ...r. Customer religious service is the heart of L.L.Bean mail order, retail stores and web site. During the peak holi years appease L.L.Bean has over 3 thousands customer service representatives working for them, to handle over 100 thousands calls on busiest days and more then 15 million calls a year. About 2 thousands of L.L.Bean customer service representatives come back to work the holiday season year after year. L.L.Bean also does not evaluate customer service representatives based on the average length of their calls, unlike many other companies, o r on the revenue they generate (Tedeschi, 2000, p4). Customer service representatives can spend as much time as needed with a customer, which has translated to a loyal customer base for L.L.Bean. Customer service is why L.L.Bean has L.L.s Golden Rule Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will unendingly come back for more (L.L.Bean.com). With L.L.Bean 100% satisfaction guarantee and L.L.s Golden Rule value lives on at L.L.Bean today and will for a long time. They want to build a relationship that will last a lifetime. That is why L.L.Bean is one of the best-managed companies in America.